The Director of Marketing is a dedicated marketing resource assigned to lead, plan and execute integrated and innovative strategic marketing programs that drive foot traffic and improve top-of-mind awareness for the center. This position aims to assist our tenants in maximizing their exposure to the communities our centers are in and in helping them to maximize their sales performance. The Director of Marketing is responsible for oversight of a portfolio of 5-7 retail centers located in Southern California, Northern California and/or Chicago, IL.
The right candidate will have strong analytical and budgeting skills, experience with social and mobile marketing, and hands on experience running innovative and creative marketing events which have created a positive image for the shopping centers they marketed as well as for the companies they served. The Company is looking for a candidate with strong leadership skills to manage and collaborate with creative team members, challenging and motivating them. The Company has an extensive history of long and loyal retention of employees, and an important value of the firm is to ensure that the team members are properly recognized, motivated, and provided opportunities for growth. This key position reports to the VP of Marketing and Technology.
DUTIES AND RESPONSIBILITIES
Develop and execute an annual marketing plan and budget which strategically utilizes social media platforms, website and retailer programs to support the corporate, owner and retailers marketing objectives. Implement corporate direction regarding marketing at the field level Coordinate all shopping center visual merchandising, signage and advertising programs to ensure quality and effective use Manage where applicable all marketing work surrounding center renovations, redevelopment and expansions to ensure effective messaging to the shopper base Provide input as required on media plans, media buys and media channels for the most effective reach of the target audience for the center Work with the public relations agency to enhance the overall perception of property, establish and ensure local media relations are solid, and responses for media releases, alerts and talking points are adequately prepared, vetted and used Drive the growth and engagement of our social media channels, as well as data collection, SMS, and Email (subscribers) for the specific centers Establish strong tenant communications and partnerships. Seek and encourage retailer participation in marketing programs in an effort to promote their businesses and add value to the overall marketing efforts Provide expert insight using the latest technology to track traffic patterns and analyze the lift from marketing events. Apply results to on-going strategic planning and marketing events with the goal of helping to maximize merchant sales performance
REQUIREMENTS / PERSONAL CHARACTERISTICS
Bachelors degree in Marketing with a minimum of 5-7 years of experience in shopping center marketing management Prefer previous experience in PR to include writing press releases, managing campaigns and securing media coverage Demonstrated strategic thinking, problem solving and organizational leadership skills Utilize strong project management skills to lead initiatives, portfolio-level promotions and events
• Flexibility to work evenings or weekends to execute special events